At MADO, we curate a collection of educational, kind, loving and well-made products based on iconic graphics and poetic illustrations.

Our name MADO is Japanese for window, and we want our products to act as a window to the world for your kids. A window that provides insight, outlook and through which many an adventure awaits.

Play, love and live with MADO

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The results of close collaborations

Mado is the result of a close collaboration between two Copenhagen-based design companies, All the Way to Paris and Paper Collective. Founded in 2008, All the Way to Paris has  made an international impact with their iconic and recognizable work within branding, interiors and product design. Paper Collective, first launched in 2013, has become the primary Scandinavian platform for modern poster design, handpicking artists and designers to create an ever-evolving collection of unique art prints. Collaborations has been an important aspect and we are therefore proud of collaborating with the Danish fashion brand Soft Gallery and the design icon Spanish Jaime Hayon who are know all over the world for  his imaginative designs.